Marketing Manager - Rescue Partners

About us:

DLG is evolving. Across every part of our business, teams are embracing new opportunities and putting customers at the heart of everything they do. Whether you're already part of DLG or thinking about joining us, you'll have the chance not only to be recognised for your skills, but also to build on them and be empowered to do your very best.

We have an exciting opportunity to join Green Flag within the Partnerships Team as a Marketing Manager. We are looking for a driven marketing professional with a track record of nurturing and growing strategic relationships. An individual who can work with partner brands to identify and drive growth opportunities via efficient and effective use of creative and media spend.  

This opportunity is offered on 12 Months Secondment basis and will be based from our Leeds or London office.

Application deadline: Friday 12th December 2025

What you'll be doing

Reporting directly to the Head of Existing Partnerships, you will be responsible for planning and execution of marketing activity on our Caravan and Motorhome Club (CaMC) partnership breakdown products, to drive sales and maximise ROI whilst ensuring all activity delivers on the shared partnership objectives. The marketing consultant will work with key external and internal stakeholders to manage and optimise all creative and media plans, as well as oversee the annual plan and budget.

• Work closely with the Caravan and Motorhome Club (CaMC) marketing team to execute all marketing product comms and track performance to achieve agreed sales targets.

• Manage internal and external stakeholders to deliver an optimised annual plan, ensuring the timely booking of media.

• Leading on creative ensuring all assets are compliant and approved by CaMC and the business in a timely fashion.

• Work with the internal design studio to ensure consistency across all creative whilst ensuring its customer centric and optimised to the relevant channel.

• Work on ad-hoc marketing projects such as quick-win trading initiatives and growth products.

• Work with CaMC to identify marketing opportunities within their members journeys to test and develop messaging and creative.

• Produce and communicate marketing performance measures in conjunction with the CaMC marketing team and attend relevant relationship meetings to share progress against performance.

• Raise and manage Purchase Orders as necessary ensuring they are closed once invoiced against and the PO tracker is updated and shared on a regular basis.

• Take full ownership of the marketing budget and media plan as part of annual planning.

• Manage marketing governance, ensuring the marketing communications tracker captures all live assets and that all reapprovals are managed as necessary.

• Build close relationships with CaMC to encourage open dialogue and help continually inform the marketing plan.

• Ensure all assets align to the CaMC/ Green Flag dual brand guidelines.

• Support and inspire the Account Executive(s) fostering accountability and continuous learning.

What we're looking for

• 5+ years’ experience in a marketing role.

• Line management experience.

• Adept in collaborating and leadership with the ability to easily navigate complex plans across diverse teams.

• Well versed in delivering customer focused campaigns end-to-end.

• A solid understanding of established and emerging media channels including direct mail, email, PPC and social.

• Skilled at developing relationships with both internal and external stakeholders.

• Strong commercial acumen including management of marketing budgets and performance targets.

• Effective project and time management skills to ensure deadlines are consistently met.

• Experience of digital journeys and tracking would be advantageous.

Benefits

We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:

• Annual performance-based bonus

• 9% Private Pension

• 50% off home, motor and pet insurance plus free Green Flag breakdown cover

• Additional optional Health and Dental insurance

• EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.

• Generous holiday allowance

• Buy as you earn share scheme

• Employee discounts and cashback

• Plus many more

Ways of Working: Our hybrid model offers a 'best of both worlds' approach. When you'll be in the office depends on your role and team, but colleagues spend at least 50% of their time in the office.

We want everyone to get the most out of their time at DLG. Which is why we’ve looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They’re about recognising who you are and the life you live.

Be yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

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