Breaking boundaries

A recent survey by Direct Line Group revealed that despite strong parental support for daughters considering careers in leadership, communication, and technical roles (92%), far fewer parents would encourage their daughters to follow careers in vehicle repair or roadside recovery (45% and 39% respectively).

Why? Many cited concerns over male-dominated environments, safety, and limited career progression. But for those working in the industry, the reality tells a different story.

As part of our commitment to gender diversity, we’re highlighting women’s experiences in automotive leadership, including their career journeys, the industry’s evolution, and their hopes for the future.

To learn more, we spoke to DLG’s first female Motor Fulfilment Area Manager, Margo Lamkin…

What attracted you to a career at DLG?

“I left school not really knowing what I wanted to do with my life. My older brother, who had been at DLG for a few years, mentioned that vacancies were available. After some consideration, I applied. I had my interview within a few days, which I felt went well. Then, the next morning, not even at 9 am, I received a call to offer me a position. I was surprised, as I had no previous insurance experience. But the interviewers were impressed with how I came across. They said my passion and drive shone through in the interview. That was 20 years ago.”

Talk us through your career so far…

“I started as Liaison Handler, booking customer inspections for our engineers. From there, I moved up to Regional Liaison, taking on more senior responsibilities, and eventually I became Team Leader.

“After a few years as a Team Leader, I was ready for a bigger challenge. I’d had exposure to engineering-related activity, and I felt that the Area Manager position, managing a team of external engineers, was my next step.

“Even though I was entering a role which, in my view, was a ‘Male role’ in a male-dominated area, I was never one to shy away from a challenge.

“I embarked on the journey, and with the right mentors and support, I believe I’ve proven that there is a place for women in this industry.”

Who or what inspires you?

“My childhood has played a massive part in my career, being raised by a very strong independent woman alongside very passionate and driven siblings, naturally influenced my mindset and inspired me. It’s powerful to have a good circle of influence around you.

“Since joining DLG, I’ve also been very lucky in that I’ve had a lot of male role models supporting and mentoring me on my journey.”

What motivates you?

“I’m passionate about making a difference, knowing what and how I can influence the company and people I work with, that’s what keeps me going. After 20 years, I still wake up each morning excited to see what a difference I can make with my day.”

What’s been your biggest achievement?

“My current position is my biggest achievement. Being the first female Area Manager in motor fulfilment was the first step in breaking down barriers and inspiring others to do so. We now have another two female Area managers in engineering, and I have personally recruited female engineers.

In 2024, I was nominated for an inspiring Automotive Woman of the Year award, a huge honour. I’ve also received an award and recognition from our Managing Director for driving a culture of change in engineering. That’s something I’m very proud of.”

Has anything changed since you started?

“Yes, I’ve seen huge change over the last couple of years, not only in engineering, where there are more female engineers and engineering managers, but also in our senior management at DLG. We still have a way to go, but it’s heading in the right direction.”

What opportunities are there for women today?

“There’s an abundance of opportunities available for women in this field. Over the years, inspiring role models have raised awareness and profiled what can be done. The more this continues, the more career progression concerns will start to disappear.

“Today, our business is proactively educating our people on the importance of gender diversity through initiatives like our DNA (Diversity Network Alliance) strands, spotlights, and focus sessions. The more meetings I attend, the more I realise that the thought of women in male-dominated roles isn’t a taboo conversation anymore. It’s great that we seem to be becoming braver about this topic.

What would you say to any young woman considering this as a career?

“Go for it! My experience is that this industry has given me a stable, interesting, rewarding career, where I’m constantly learning new skills and where I’ve had plenty of progression opportunities. I may be 20 years into my career, but I’m looking to explore so much more of the motor industry.

“If you can, engage with like-minded women. The power of joining forces can make us invincible. We’re all responsible for playing a part in women being successful leaders in the industry.

What’s your vision for the future?

“I believe that, if we all continue to focus on key strategies that foster a culture of inclusivity, male-oriented organisations can create a workplace where women feel valued, supported, and encouraged to pursue careers in traditionally male-dominated fields.”

Ready to break boundaries too?

Margo’s story is proof that with passion, drive, and the right support, you can build a successful and rewarding career in the automotive industry—regardless of your background or gender.

At DLG, we’re committed to creating an inclusive environment where everyone can thrive. Whether you’re just starting out or looking for your next big move, there’s a place for you here.

Explore our current roles in Auto Services and discover where a career with Direct Line Group could take you.
Find out more here